Who we are

Barcelona Music Lab is a non-profit foundation that explores the future of music, researches, understands, and develops its industry within the new digital society, with Barcelona as a benchmark.


To achieve this, it promotes projects that align with these objectives through support calls, meeting spaces, networking opportunities between creators and companies, and tools to foster business creation or job opportunities.


We are a meeting point for creators, the music industry, startups, and audiences.

Our mission

To become an articulating agent for companies and projects linked to music, audio, and technology.

We aim to research, analyze, and understand the future of music and audio in the digital society, both nationally and internationally. We support emerging talent, generating a network of resources, training, and funding.

We are committed to innovation: we accelerate startups with transformative projects and give voice to creative companies.

We promote environmental sustainability. Yes, music can also contribute to making the world more sustainable.

We explore and integrate advanced technology at all stages of music.

We create a network with the entire musical and creative community. We foster dialogue between creators, enablers, and technologists.

Board of Trustees

  • Jordi Herreruela

    Jordi Herreruela is a leader in the world of musical events and tourism in Barcelona. With over 20 years of experience, he is the director of the Cruïlla Festival, CEO of Barcelona Events Musicals, president of the Barcelona Music Lab Foundation, and advisor to the Barcelona Tourism Consortium. With a background in Computer Science and Telecommunications, he is a recognized expert in data technology for live events and has dedicated his career to creating unique experiences for his audience.

  • Genís Roca

    A History graduate, Genís Roca is the President of the .Cat Foundation, co-founder of the Roca-Salvatella consultancy, and a digital transformation expert. With over 25 years of experience, he has led technological innovation projects. He has worked extensively on implementing emerging technologies and consolidating a Catalan digital identity. Through the .Cat Foundation, he has promoted digital culture and helped many entities and companies adapt to new technological environments.

  • Josep Mª Martorell

    Josep Maria Martorell holds a degree in Physics from the University of Barcelona (UB) and a Ph.D. in Computer Science from Ramon Llull University (URL). He has built his career in academic and scientific management, working in both university and governmental institutions. He served as Director General of Research for the Government of Catalonia for five years. Since April 2016, he has been the Associate Director of the Barcelona Supercomputing Center (BSC). As Associate Director of BSC, Josep has led high-performance computing research projects in fields such as biomedicine, engineering, and environmental sciences. His focus on scientific innovation has been key in establishing BSC as a European benchmark in supercomputing and in developing advanced technological tools for scientific research.

  • Enric Jové

    A graduate in Economics from the University of Barcelona, Enric Jové is the CEO of McCann Barcelona and CIO of McCann Spain. He has directed some of the most influential advertising campaigns for global brands. With over two decades of experience in advertising, he has developed creative and digital strategies for major brands, driving innovation in the industry. Under his leadership, McCann has become one of the most prominent advertising agencies, leading projects that have left a significant mark on the global market.

  • Jordi Herreruela

    Jordi Herreruela is a leader in the world of musical events and tourism in Barcelona. With over 20 years of experience, he is the director of the Cruïlla Festival, CEO of Barcelona Events Musicals, president of the Barcelona Music Lab Foundation, and advisor to the Barcelona Tourism Consortium. With a background in Computer Science and Telecommunications, he is a recognized expert in data technology for live events and has dedicated his career to creating unique experiences for his audience.

  • Josep Mª Martorell

    Josep Maria Martorell holds a degree in Physics from the University of Barcelona (UB) and a Ph.D. in Computer Science from Ramon Llull University (URL). He has built his career in academic and scientific management, working in both university and governmental institutions. He served as Director General of Research for the Government of Catalonia for five years. Since April 2016, he has been the Associate Director of the Barcelona Supercomputing Center (BSC). As Associate Director of BSC, Josep has led high-performance computing research projects in fields such as biomedicine, engineering, and environmental sciences. His focus on scientific innovation has been key in establishing BSC as a European benchmark in supercomputing and in developing advanced technological tools for scientific research.

  • Enric Jové

    A graduate in Economics from the University of Barcelona, Enric Jové is the CEO of McCann Barcelona and CIO of McCann Spain. He has directed some of the most influential advertising campaigns for global brands. With over two decades of experience in advertising, he has developed creative and digital strategies for major brands, driving innovation in the industry. Under his leadership, McCann has become one of the most prominent advertising agencies, leading projects that have left a significant mark on the global market.

  • Genís Roca

    A History graduate, Genís Roca is the President of the .Cat Foundation, co-founder of the Roca-Salvatella consultancy, and a digital transformation expert. With over 25 years of experience, he has led technological innovation projects. He has worked extensively on implementing emerging technologies and consolidating a Catalan digital identity. Through the .Cat Foundation, he has promoted digital culture and helped many entities and companies adapt to new technological environments.

General Management

Miquel Curanta

Miquel Curanta holds a degree in Audiovisual Communication and has extensive experience in the cultural sector. He has held several leadership positions, including Director of the Catalan Institute for Cultural Enterprises (ICEC). His career is defined by managing cultural projects and his commitment to digital transformation within the industry.

Team

Mariana Ricci

Project Director

Doris Obermair

Project Director

Caro Alvira

Oh la là! Communicació. Marketing and Communication Manager

From Barcelona to the world.

2024 © BCNmusicLAB
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